Did you know that adidas offers apparel and footwear for every type of sport, fashion, and style? Their new five-year strategic cycle, “Own the Game,” puts the consumer at the center. They want to be active and combine sports with lifestyle, while embracing digital trends and sustainability. Their new strategy will elevate the consumer experience and push the limits of sustainability. Here are some of the most popular adidas products:
Adi Dassler, who founded adidas, listened to his athletes and developed products to meet their needs. He spent time in Herzogenaurach to talk to athletes and listened to their suggestions. He grew the brand to become one of the world’s most trusted sportswear companies, and he was a great role model for future leaders. Regardless of his age, his vision and drive for innovation helped adidas to become the global brand it is today.
In addition to being comfortable, adidas shoes are also ergonomically designed to give you a secure and supportive fit. These shoes are particularly comfortable for long-term standing, and have an inherently snug fit. They also improve your performance when you’re standing for long periods. If you’re looking for a comfortable athletic shoe, look no further than the Adidas Ultraboost 22 or Solarglide 4.
Authentic Adidas products have a German barcode. This code is incorporated into the label on Adidas shoes and apparel. A genuine pair of Original Adidas shoes will contain a barcode with the first three digits of a German code. Unlike replicas, a genuine pair of Adidas sneakers has a barcode with the first three numbers between 400 and 440. In addition, the Adidas logo on the shoe isn’t visible on the original store.
While the Adidas Superstar is a classic, a fake pair will not have the same quality. The letters “Superstar” on fake Adidas shoes will be much thinner than the authentic ones. Look for thicker stitching and a bigger letter “s” on an authentic pair. The letter “s” will always be larger on the real deal. Authentic Adidas shoes will have a much larger and thicker “s” on the label.
