Social media has become a game changer in the marketing industry, as it helps to reach the widest range of audiences across the globe. Used cars hold great value for people who like to collect some vintage beauties, but remember that now in this post-modern age, it is imperative to create a good social media standing for wider coverage.
Moreover, Instagram is the most popular choice to get you started because it is easy and fun to use, so keep on reading and you will get a good idea of how to create a versatile account on the application.
Accurate profile
When you have created a unique profile on Instagram, it enables people to locate you easily on social media, while giving details about your real-time location and base. Share your personal Instagram ID to make it easier for people to connect the dots.
Everyone is most interested in knowing your credentials, which solidifies your Instagram profile. While the website link in your bio would provide the essential information about the cars, it would fare well if you create exceptional content to entice users to go to your website.
Visual imagery
The photos you capture should exude the grace and beauty of the car, while also accentuating the qualities it has. The angles of photographs and the lighting matter a lot, so invest in professional cameras to ensure the quality of the visual image that you post.
In addition, try to choose a color palette, which identifies with your website. The color of the background in your pictures could have a hue of that color palette, which will make your audience more likely to remember your account.
The idea is to get as much attention to your posts as possible, so be creative and research about car social media post templates, which will give you more ideas on how to create amazing content.
Also, you could try to create a theme in your Instagram gallery, which would allow you to make a collage of individual posts into one great statement piece. This could be done by creating a pattern or putting together randomly assorted car images into a new dynamic collective post.
Stories and more
Instagram has many features, but the best feature of all is stories, as it allows the users to see your activity online. Your hard work on social media rarely goes unnoticed, so keep on creating and making your viewers excited for more updates on your account.
The feature of stories allows you to experiment with new ideas, you could post a rare collection of photos about a used car, which gives the viewers knowledge about the car while being interesting too.
Show your followers an insider’s perspective and add images of your showroom to create more depth and authenticity. Your posts, therefore, showcase your individuality and your passion for the business.
While the normal story feature on Instagram has a twenty-four-hour time limit, there is another feature of story highlights, which makes your posts last longer and focus more on details. Here, you can give an in-depth insight into the world of vintage cars.
By mentioning the details of cars in terms of pricing, color, and other engine-related tidbits, you could keep your followers engaged and interested in knowing more. This feature also gives your viewers the liberty to riffle through posts and land on key points for their added resourcefulness.
Hashtags and other tactics
While Instagram users do share posts online, be aware of the efficacy of numerous hashtags, which help your content reach the right users. Your target audience is the people who want to buy a car, so by using the right hashtags, your sales can skyrocket. The advantages of using hashtags on Instagram are two-dimensional.
Firstly, they will help you define your post and secondly, they will allow you to be aware of your rival social media accounts. Therefore, you would know your footing on social media and build up your unique profile seamlessly.
Furthermore, you can also schedule your social media posts, which draw attention from your viewers by keeping them excited for more. This would also allow you some space to navigate your website.
Open communication
When you can be thoroughly candid on social media, your followers will be more likely to engage with you. Therefore, use the comment section wisely and answer the questions of your audience timely.
Keeping an open line of communication with your followers helps you to be aware of the needs of your target audience and enables you to cater to those needs. Use the direct messaging feature, to discuss a certain topic privately with Instagram users.
Advertising your used-car dealership on Instagram is not all about showing what you have for your customers. It is also a sign of being perceptive about the subject matter. Engage with your audience by sharing stories of sales.
Showing such customer satisfaction stories will build a relationship of trust and loyalty with your followers, as they would be able to relate to the human experience of buying a car.
Conclusion
Used car dealerships are a unique segment of the locomotive industry, so the marketing on social media should be as unique as possible. Try adding diversity to your social media accounts. Use trending templates for ideas to post photos on your Instagram profile. Use reels and add music to make it livelier. This will help you grow your Instagram family within no time. Have fun promoting!
Written by: Raahim Jamshed